Fries and Other Processed Products
The first step is to send some of the declassified potatoes to other processing companies. These potatoes are then transformed into French fries, peeled potatoes, cubes, and many other products. A delicious way to avoid unnecessary waste.
Another portion of the potatoes, the slightly damaged ones, are then sent to a specialized plant for processing into potato flour, a gluten-free option that is becoming increasingly popular with consumers. Once again, this step allows the downgraded potatoes to be fully exploited.
The most damaged potatoes, which are unsuitable for human consumption, find their way to cattle farmers, contributing to feed the livestock. Nothing is lost!
And what do we do with the potatoes that don’t meet the requirements of the fresh food market due to their shape or appearance? They head for our distillery, Ubald, which is built right in the heart of our fields. They form the basis of our fine, potato-based vodka. Each bottle gives a second life to 14 pounds of declassified potatoes!
The story could have ended right here, but there’s more! As much as possible, we’re determined to reuse every residue we create.